Our Story
The People Behind the Pieces
West Covina's most decorated jewelry store. Award winning, family-owned and operated for nearly 30 years.
Est. 1997
Still Here. Still the Same.
This shop has been in the same spot in West Covina since 1997. The owners didn't set out to build an empire, they just wanted to make great jewelry and treat people right. Turns out, that's what people want.
Over the years, they've made engagement rings for couples who are now celebrating 20-year anniversaries. They've repaired heirloom pieces that have been in families for generations. They've helped people propose, helped people get earrings for their babies and helped those same babies find the ring that would eventually start the next generation in that family.
The shop is small on purpose. That's how they like it. Every customer gets real attention, and every piece gets done the right way.
Why People Keep Coming Back
What We Stand For
Family-Owned Since Day One
When you come in, you are speaking with the people that will make your piece from start to finish, not someone at a counter who passes the order down the assembly line. We care for your idea and see it through to the end.
Almost 30 Years in West Covina
We opened in 1997 and we haven't moved. Same neighborhood, same faces, same commitment. A lot of our customers are on their third or fourth piece with us — some have been coming since the beginning.
No Upselling, No Pressure
We'll tell you what your budget can actually get you. If something isn't right for what you're trying to do, we'll say so. Honesty is just how we prefer to work.
We Love What We Do
It sounds simple, but it matters. When someone walks out with a ring or a pendant they love, that never gets old. It's the whole reason we're still here.
Ready to Start Something?
Stop in, call, or send us a message. We'd love to meet you.